Smart Real Estate Sales System (ROS) is 51WORLD’s multi-platform, multi-scenario, and multi-period product. Based on AES (all-element scenes), ROS creates urban skeleton, digital sandboxes, and one-time content production, from urban strategic layout to precise real estate display. ROS serves the entire life cycle of real estate and assists project managers and real estate consultants to demonstrate, expand the business, and increase conversion rate. In the operation stage in the whole real estate project, it can turn into a project operation center connected to ERP, property, IoT, and other systems to build a project operation control center.

Project Full-lifecycle Application

Auxiliary land acquisition, the future will appear

City strategy, value reflection

Real estate sales, attract customers

Construction method display, technology upgrade

Smart operation, within control

Smart Sales Center, Improve Conversion Rate, and Expand Customer Flow

Save time

Sales node ahead of schedule


With the same budget, more
VR content can replace other media materials

Garden/Big scene

Community planning, garden design,
large project planning

Optimize experience

Visit the house anytime, anywhere

Off-site sales

tourism, suburbs real estate


VR concept marketing, AI welcome visit,
value-added service package

High premium communication

Craftwork methods, technology buildings,
technology facilities, smart homes

Technology sales center

Temporary, fixed and
mobile sales center

Case management

Pre-sales training, AI-assisted sales,
DA case data collection

Multi-project Connection, Cool and Intuitive, Brilliant Sales Tool

Benchmarking Cases


Tongzhou WanGuoCheng MOMA

Assist in the creation of a multi-terminal scenario and multi-smart smart venue product promotion and drainage system based on the 5G environment. Compatible with more terminal hardware devices, suitable for easy display in a variety of environments, such as courts, exhibition sites, extension sites, WeChat terminals, etc. Use realistic 3D digital sandboxes with weather and lighting systems to vividly show and explain projects, supporting facilities, technology systems, units, properties to customers. It can also convey project value, and bring customers a more vivid experience. The platform has a built-in data analysis system, which learns customer interaction, portraits and other information to shape an unbounded smart sales center. It is easier to reach customers, and have a higher premium.

Xi'an, Zhonghai Universe World

Use digital twins to present unbuilt cities, show the city value and city planning ahead of time. Cooperate with the marketing process, provide in-depth explanation and analysis of the city’s urban positioning, administrative planning, geographic environment, and traffic radiation. Through the combination of historical data and digital twins, clarify urban development policies, strategic guidance, and key regional planning patterns. Lines, axes, belts and corridors are presented, reflecting the core regional value.


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